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Cunard introduces new dress code policy
Cunard will be introducing a new Dress Code Policy which will take effect from the following voyages:

Queen Elizabeth : 7 April 2013
Queen Victoria : 1 May 2013
Queen Mary 2 : 26 April 2013

Cunard recently undertook extensive research with existing guests and the broader luxury traveller market to understand their views on the existing Dress Code Policy. As a result of this, increased flexibility will now be added within the formal classification and the overall policy will be simplified by offering just two classifications : Formal and Informal. Having two classifications will make it easier for guests to understand and the company to communicate.

The formal evenings aboard Cunard will remain a core part of our brand proposition, they help define the very special Cunard experience and are well received by guests. They create a unique sense of occasion and there will be no changes to the overall proportion of formal evenings on board. However, new flexibility will be introduced by enabling guests who wish to wear less formal attire to dine in the casual alternative restaurants (Kings Court and Lido) and also enjoy pre/post dinner drinks in the adjoining Winter Garden and Garden Lounge Bars. On Informal evenings, gentlemen will be required to wear a jacket but ties will now be optional. This increased flexibility will enable us to satisfy the preferences of our existing guests whilst being more appealing to potential newcomers within the wider luxury holiday market.

EVENING DRESS CODES

1. Formal
Dinner jacket, tuxedo or dark suit with tie for gentlemen. (A range of gentlemen's formal wear is available to hire on board ship). Evening or cocktail dress for ladies.

2. Informal
Jacket required, tie optional for gentlemen. Cocktail dress, stylish separates or equivalent for ladies.

Please note that after 6pm, shorts and blue or worn denim (for men and women); sandals and sleeveless tops (for men) are not considered appropriate within the ship. On formal nights, any guests wishing to dress more casually are welcome to dine in the Kings Court or Lido main buffet restaurant and relax in the Winter Garden or Garden Lounge bar, but should not use other areas within the ship, including our Alternative Dining Restaurants, out of respect for their fellow guests.

The ships will have the option on occasional nights - such as deck parties or where there is a high volume of late flight arrivals - to state in the daily programme that 'a jacket will not be compulsory this evening' - but that would be on a small number of occasions and will not be referred to in any published Dress Code collateral.

DAYTIME WEAR

Stylish casual-wear, including shorts and smart jeans, is fine during the day on board, in keeping with the ship's elegant surroundings. Swimsuits, micro shorts, sarongs and gym wear should be reserved for pool-side, on deck or in the Spa and Fitness Centre and please note that swimwear must be covered up before entering any enclosed areas.

Guests will be notified of the revised policy in the printed Pre Voyage Documentation (if applicable) or on Voyage Personaliser. It will also be repeated in the Daily Programme once on board.
 

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