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Hapag-Lloyd Cruises Launches Social Media Channels in English
Hapag-Lloyd Cruises leaps into the world of social media with the launch this week of three English-language social media outlets, with a strong focus is on the ‘visual’ social media channels Instagram and Pinterest. Among its new English-language social media outreach, Hapag-Lloyd Cruises also launches a Twitter account. The Germany-based cruise operator is determined to reinforce its international strategy, focusing on luxury and expedition cruising, by growing its international marketing activities.

Hapag-Lloyd Cruises has introduced its first English-language social media channel, on Twitter at @HLCruisesInt. Through Twitter Hapag-Lloyd Cruises will communicate the latest news, photos, and stories about its fleet of luxury cruise ships and expedition vessels. Additionally, on Instagram and Pinterest the focus will be on its newest fleet member, the 5-stars-plus* EUROPA 2. The Instagram account #EUROPA2 will highlight the atmosphere and lifestyle onboard the world’s highest ranked cruise ship. On the Pinterest account EUROPA 2 various pins will visualize themes connected with the EUROPA 2, such as fine cuisine, style and fashion, spa and wellness, and city guides.

With a fleet of four unique and award-winning cruise ships, Hapag-Lloyd Cruises is the leading operator of expedition and luxury cruises in the German-speaking marketplace. Since late 2012, the cruise line has been focused on promoting the EUROPA 2, its luxury cruise ship and its expedition ship, the HANSEATIC, to the English-speaking marketplace, which includes the USA and Canada, the UK, Belgium, Netherlands, Scandinavia, and Australia. Hapag-Lloyd Cruises’ EUROPA 2, which has been in operations since May 2013, is the cruise line’s first fully-international ship, aimed to appeal to the German and English-speaking guests.
 

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